Illustrated by Jindrich Novotny

Creative Director Anna Thurfjell has shaped the visual identity of some of Northern Europe’s most respected news brands. She explains how she decodes a publication’s design DNA, why typography is key to building trust, and how editorial design adapts to AI, automation, and multi-platform storytelling.

Design director Martina Ibáñez-Baldor leads the visual strategy behind De Los, the Los Angeles Times platform exploring Latino culture and identity. In this interview, she talks about designing for Gen Z audiences, avoiding cultural clichés, and balancing long-form editorial design with fast-moving social storytelling.
Illustrated by Elisabeth Moch

Tuomas Jääskeläinen, Art Director at Helsingin Sanomat, explains how they turned the newspaper’s iconic logo into a storytelling tool across print, digital, and brand campaigns, sharing insights on bold design, collaboration, and the evolving role of visual journalism.

As newsrooms automate production and algorithms shape what we see, Belgian designer Arne Depuydt reflects on the evolution of De Morgen, the ethics of AI, and why intuition, judgment, and strong visual design still matter. A conversation about design as resistance in the age of personalization.

From Neon to co-leading Tagesspiegel’s Visual Department, Manuel Kostrzynski reflects on his journey from industrial design to award-winning investigative projects, the power of visual storytelling, and the evolving role of design in modern journalism.